Our Team

Meet the experts driving quality and growth—committed to guiding your business toward ISO 9001 success.

We Bring the Value of Professionalism

We are Always Dedicated to our Work
Are Leading Consultants that you can Trust
Say No to Laziness
We are One Big Family

At The Sonic Group, our people are our greatest strength. Each member brings proven expertise in ISO 9001 consulting, training, and auditing. We share a passion for helping businesses achieve lasting quality excellence. Together, we are committed to guiding your organization every step of the way.

our leadership member

Meet Our Team of Experts

Our core principle was to invest in people, communities, and the success of our clients

John Penkala

Sonic Group Principal

Diane Pryde

Network Associate

Charissa Yavtucovich

Communication & HR Professional
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ISO 9001 Management System Certification

ISO 9001 Management System Consulting

ISO 9001 Management System Training

ISO 9001 Management System Auditing

Contact With Us!

Toronto, Canada

Call us: +1 416 606 8240

Mon – Sat: 8.00am – 18.00pm / Holiday : Closed

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John Penkala

Sonic Group Principal

John has supported the implementation of quality management systems and integrated management systems in over 50 organizations as a senior consultant at Sonic Group. He has developed and delivered training courses on quality, health and safety, improvement, auditing, and process management, and serves as a lead assessor for quality management systems. John continues to work as a lead auditor supporting audits across a wide range of organizations in several different industries. With experience in the application of management systems within SMEs as well as complex multi-national organizations he has a demonstrated ability to effectively apply international standards in many different organizational settings and cultures. His project management skills and ability to utilize process standards to improve performance without adding unnecessary bureaucracy are assets to anyone considering ISO-based systems implementation as a means to improve consistency and business performance results. John is a Lead Auditor for quality management systems, has a Bachelor of Arts in Science and Technology Studies from York University and an Electro-Mechanical Engineering Technicians Diploma from Humber College.

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Diane Pryde

Network Associate

Diane has worked in leadership positions in the management systems field for over 25 years. This has included national and multi-national positions in marketing and sales, operations and executive leadership for several large international companies. During these tenures Diane successfully identified, trained, mentored and led management teams to improve performance and achieve outstanding results. Often tasked with company turnarounds Diane achieved results with her ability to inspire confidence and create loyal and productive teams. With her passion for growth, Diane introduced many new product lines and achieved additional success by entering and penetrating new markets. In addition, Diane has experience in the development and implementation of management systems in a wide variety of manufacturing and service companies spanning multiple industries. Diane has a degree in Biology from Napier College in Edinburgh Scotland.

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Charissa Yavtucovich

Communication & HR Professional

Charissa has worked in the corporate and non-profit worlds for the past thirty years. She brings a wealth of knowledge and experience to organizations through her HR background, business leadership and is a Certified Independent Communication Coach. She is the Founder of Covich Group, CCG Breakthrough, and has founded a local charity in which she holds the title of Executive Director. Charissa has developed workplace training, mentor programs and leadership
development training customized to the individual needs of the organization. Through her strategic and focused program, she has been able to help professionals on all levels with better communication, sustain healthy team environments and become confident leaders and mentors to their teams.
With her passion to lead and motivate, Charissa provides many training options that can be customized to your specific needs. Take your business to the next level through the CCG Breakthrough Leadership Program and become the leader you were created to be.